A brand is one of those words that is popularly used but rarely understood. Just like language, which is supposed to have a common meaning throughout yet doesn’t always end up like that. As time evolves, different people start using the same word to mean different things.
Brand, as defined by the leading marketers of the ’70s came about to mean “the intangible sum of product’s attributes”. However, as the understanding of a product expanded, so did the meaning of a brand. To put it simply today, your brand is everything your prospects think about when they hear your name. Your brand name exists objectively but the brand exists in the mind.
Turns out, the perception of a brand might just be the difference between winning and losing a customer. Consumers have time and again shown that they are willing to pay a premium for brands that focus on overall value delivery. This made us wonder, why haven’t most real estate brands in India not moved away from conventional parameters of a land bank to embrace better-designed home buying experiences?
At Tribeca, we are driven to develop superior products and experiences for our customers. We believe in elevating the standards of the entire industry and bringing the Trump brand to India is the first step in that direction. When we brought them to India, we knew exactly what the Indian audience was seeking. Without departing away from the functionality of our customized designs for the Indian market, we’re bringing the best of global luxury in residential living through our Trump Towers Delhi NCR.
But we haven’t stopped there. Pattern-breaking profound designs and unparalleled services lie at the heart of everything we do so that you can experience the best of living.
